Improve the way your website works for you with Search Engine Optimisation.
What is Search Engine Optimisation and why is it important?
Search Engine Optimisation (in very simple terms) is the process of reviewing your website and making changes to make it perform better and improve it’s position within the search engines.
Combine this with effective Online Marketing and your website becomes a powerful tool in your business arsenal and can work even harder for you.
Getting a high ranking on Google
Google gets 85%+ of search traffic every month in the UK. The other major players, Yahoo, Baidu, Bing and Ask.com, have to divide the remaining 15% of searches between them.
Being on the first page of Google is the dream for any business and while it is of course possible, there is no magical answer to achieve it.
It comes about as a combination of factors and can take time. A well optimised and correctly designed website are two important elements.
Other elements that assist in obtaining better rankings are:
- The number of quality and relevant inbound links to your website
- The age of your website
- Quality of the content & regular content updates
- A well designed, well structured website
- On page factors such as the ‘Title’ & ‘Alt’ tags and Internal Linking
Quality not quantity
For your website to work to its potential, you need to reach your target audience and get targeted traffic that really wants to be on your website, looking for what you are offering.
You can achieve large numbers of visitors and still not make the sales you need to boost your turnover – the key is to carefully choose the search terms that you want to rank for well on Google. It is always about quality traffic, not quantity of traffic.
SEO Services in Wirral: How we can help
With over 15 years experience, the JK team specialise in providing simple, professional but affordable SEO services in Wirral and surrounding areas, with particular focus on serving small businesses.
Unlike other Web Design and SEO Companies we understand the complete end to end website process.
From design, build & structure to onsite & offsite marketing. We understand how the different elements need to interact to ensure that your website works for you to maximize its full potential.
NEED A BRAND NEW WEBSITE?
If you need a brand new website designing from scratch, visit our sister site JK Design who will be happy to help with your project.
Tell us about your business
FREQUENTLY ASKED QUESTIONS
How long does it take for my site to show on Search Engines?
We would allow at least 3 weeks for Search Engine ‘spiders’ to crawl your website site. Once the Search Engine spiders have paid your site a visit you will appear in the listings. However, there is no way to be certain at this stage where this will be.
Will you guarantee a first page ranking?
The simple answer is no. Despite any assurances or guarantees you may have received from other SEO specialists, no-one can guarantee that your website will obtain a certain ranking within a certain search engine. Services we offer will maximise your potential for obtaining the best ranking possible.
What search terms should I use?
We will discuss your target market area with you to create a list of potential keywords and phrases. These will be extensively researched and the best ones chosen according to the 4 golden rules of keyword research.
What are the 4 golden rules of keyword research?
Simply put they are ‘Relevance’, ‘Traffic’, ‘Competition’ and ‘Commerciality’. If you would like to know more, please contact us.
Are there any hidden costs?
No! All charges will be made clear to you at the outset
What happens after my site is ranked?
Once your site has obtained a good search engine ranking we suggest that it is monitored on a quarterly basis. Once your contract with us has reached a conclusion we are more than happy to assist on an ad-hoc basis.
I've got lots of visitors but no customers - why?
This could be down to various reasons. The most common ones are the site is of poor quality and contains barriers to conversion or the visitors you get are not targeted traffic. Both of these can be rectified with our help – contact us for more information.
How do I know how may visitors I'm getting?
It’s important to monitor not just the number of visitors, but where they come from, how long they spend on your site and the pages they visit. This information allows us to see not just how much traffic you are getting, but the quality too. It also allows us to see any areas that may need addressing or are redundant.
Google analytics is a comprehensive FREE tool that can be simply added to your site to show you this and more – we can help you add this tool and also explain the information it produces – contact us to see how we can help.
I've been told I need a lot more visitors to my site to make money is this true?
Not necessarily. It’s not about quantity it’s about quality. There is little point having 1000 random visitors if you only convert 1 to a customer. It’s far better to have 100 targeted visits because you stand a better chance of converting 10 of these to customers.
Call us on 0151 630 3636 or send us a message using the form below to find out how we can help improve the way your website works for you.
A well-established fitted bedroom manufacturer, Boughtons Bedrooms was spending extensively on paper based advertising, promoting their showrooms in Liverpool and Chester. With very little Internet presence, Boughtons were looking to reduce the amount spend on newspaper advertising, and at the same time showcasing their monthly promotions.
Results: In eight weeks the client was ranked on Page 1 of Google for 3 search terms, for both Liverpool and Chester. And have held their positions for over six months.
A wood-burning stove retailer based in Wigan. Stoves and Flue were looking to improve their overall rankings for a number of search terms, promoting the showroom and their online shop.
Results: The client is ranked No1 in Google for their primary and many secondary search terms. Online traffic to the store has increased dramatically, resulting in increased sales and footfall to the showroom has meant a doubling in size of the available square footage.
A fitted kitchen retailer based in Southport. Having been established for a number of years, the client felt their internet presence was not generating enough leads and showroom visits. The objective was to increase traffic to the site and multiply the number of enquiries through the web site.
Results: A free downloadable Guide to Fitted Kitchens was written, specific search terms were optimised, and the site promoted through a mix of marketing areas. The client ranks No 1 on Google for all their search terms, enquiries via the site have increased by 500% and requests for design visits increased by 120%
Embee Ltd is a bathroom showroom and plumbers merchants based in Wallasey. Selling high end products they were concerned that despite being established for over 50 years, they were little known in Merseyside.
Results: After a short SEO programme, the client ranked on the first page of Google for all their agreed search terms.